About Us


Our founder Stephen Sumner, who has been in the front line of search marketing since 1999, set out to re-tool the digital agency for the 21st century – and Optimise was launched.

Stephen’s aim was simple – to be guided by data and measured by results, to do things differently to deliver a clear difference for our clients.

So forget what you know about search marketing agencies. We’re a hybrid-remote team of industry professionals who have collectively experienced countless online marketing campaigns, for thousands of clients, across just about every industry sector.

Coming together to work the way we do keeps the overheads and costs low but the strategy, creativity, delivery and service levels high. 

So depending on what you need we’ll build the Optimise A-Team and a devise a bespoke solution to deliver it. The result is results: problems solved, objectives met, growth achieved.

The old school, scattergun, spray and pray, online marketing tactics no longer work.

Our highly efficient, proven, systemised and optimised methodology does.

Optimise Agency At Work

Behind Our Success

Stephen Sumner - Online Marketing Specialist

Stephen Sumner

Founder & Campaign Strategist

Stephen has been working on the front-line of internet business for twenty years. In that time he has launched various ecommerce ventures, headed-up online marketing for leading UK brand verticals and worked in award winning agencies. Today Stephen spreads his time between Sweden and the UK running Optimise. 

Thomas Svensson

Scandinavia Sales & Analytics

Thomas has been Senior Advisor for both national and global B2B and B2C companies, as well for organisations within the public sector, on issues regarding online visibility, on-site behaviour and conversion. He has been working with web development and internet marketing since 1997. He is also a board member of IHM Business School in Sweden. 

Jamie Shanks UX Designer

Jamie Shanks

Head of UX & Design

Jamie brings a wealth of creative skills and strategic knowledge to the team. He has worked in the industry for over 20 years and he’s definitely someone you want in the room when you’re exploring ideas.


Head of Content


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Matt Shrubsole

Dev Lead

Matt has been developing on web platforms for more years than he can care to remember! 

He specialises in e-commerce platforms such as Woo-commerce, Shopify and Magento. With his keen eye for detail and an efficient logical approach he has the ability to turn any design into a highly polished professional website. 

With his vast knowledge of most web technologies he’s able to take on any technical challenge.

Some of the fantastic brands We helped grow


Ready for a successful Online Marketing