Our founder Stephen Sumner, who has been in the front line of online marketing since 2000, set out to re-tool the digital agency for the 21st century – and Optimise was launched.


Stephen’s aim was simple – to be guided by data and measured by results, to do things differently to deliver a clear difference for our clients.


So forget what you know about online marketing agencies. We’re a ‘virtual’ team of industry professionals who have collectively experienced countless marketing, promotional and communications projects, for thousands of clients, across just about every industry sector.


Coming together to work the way we do keeps the overheads and costs low but the strategy, creativity, delivery and service levels high. 


So depending on what you need we’ll build the Optimise A Team and a devise a bespoke solution to deliver it. The result is results: problems solved, objectives met, growth achieved.


According to statistical research, as of 1st January 2020, there were 1,744,517,326 websites and well over 4 billion Internet users worldwide.

This space is ever-changing, overcrowded, fiercely competitive and chaotic so let us differentiate your business and brand to cut through the confusion to success.


The old school, scattergun, spray and pray, online marketing tactics no longer work.


Our highly efficient, effective, powerful, proven, systemised and optimised methodology does.

Optimise Agency At Work

Behind Our Success

Stephen Sumner - Online Marketing Specialist

Stephen Sumner

Founder & Campaign Strategist

Stephen has been working on the front-line of internet business for twenty years. In that time he has launched various ecommerce ventures, headed-up online marketing for leading UK brand verticals and worked in award winning agencies. Today Stephen spreads his time between Sweden and the UK running Optimise. 

Thomas Svensson

Scandinavia Sales & Analytics

Thomas has been Senior Advisor for both national and global B2B and B2C companies, as well for organisations within the public sector, on issues regarding online visibility, on-site behaviour and conversion. He has been working with web development and internet marketing since 1997. He is also a board member of IHM Business School in Sweden. 

Jamie Shanks UX Designer

Jamie Shanks

Head of UX & Design

Jamie brings a wealth of creative skills and strategic knowledge to the team. He has worked in the industry for over 20 years and he’s definitely someone you want in the room when you’re exploring ideas.

Kevin Sheeran

Head of Content

 Kevin’s been writing copy and (more recently) content since the mid-80s. In that time, he’s worked on everything from strategy, brand language and the big ideas to the smallest detail of the body copy and call to action.

 His experience on the client, agency and freelance sides of the industry has enabled him to work on thousands of successful projects for numerous organisations in just about every industry sector.

 Kevin’s fast, flexible and versatile, can turn his hand to anything and learns quickly. Plus his creativity is always balanced with common sense and commercial acumen.


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Matt Shrubsole

Dev Lead

Matt has been developing on web platforms for more years than he can care to remember! 

He specialises in e-commerce platforms such as Woo-commerce, Shopify and Magento. With his keen eye for detail and an efficient logical approach he has the ability to turn any design into a highly polished professional website. 

With his vast knowledge of most web technologies he’s able to take on any technical challenge.

Why Choose Us

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher’s query.

Some of the fantastic brands We helped grow

Ready for a successful Online Marketing