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Guided By Data, Measured By Results
Guided By Data, Measured By Results
We started our journey with ecommerce SEO when our founder Stephen Sumner launched his first ecommerce venture from his parents spare bedroom way back in 1999!
From these humble and fun beginnings when Google was not even the main search engine through to today, we have accumulated vast knowledge, experience and most importantly, proven processes that get ecommerce sites ranking and earning revenue!
Your data tells a story that we need to understand. We’ve built a proprietary report that pulls important SEO data from Google Search Console, Google Analytics and SEM Rush to help us formulate an initial way ahead for your campaign.
Google wants to rank websites that are built according to their Webmaster guidelines. We run a full technical audit to find any issues and present them to you in an easy to understand report. Then, our team of experts will fix any issues for you.
Unlike other agencies, we don’t just run audits and give you a list of items to fix – we have the capabilities to execute all the improvements for you. We understand you’re busy, so sit back and let us handle all the hard work.
Using a number of link outreach tactics, we send hundreds of pitches to relevant sites for inclusion of a link back to yours. We meticulously manage a number of emails accounts to make sure pitches are well received.
Whilst there are many great SEO companies out there, very few can claim to have been involved with ecommerce SEO for over 20 years! The main thing that set us apart, is we have learnt the hard way, through trial and error over the years what works and what doesn’t, we also learnt early on that slap-dash, haphazard SEO tactics don’t work in competitive niches, a well executed process is needed and process has been extensively developed and refined as the years go by, adapting to the ever changing search engine challenges Google and others throw at us.
When Optimise starts on your ecommerce SEO campaign, there is a proven process behind it, but before we start that we perform a number of data gathering exercises that will shape the exact strategy your website needs…. No “Spray and Pray” tactics with us!
We use data to give us the best insights into your business and industry so we know from the get-go what is needed to move the dial for your business and get those ecommerce sales rolling in.
There’s a million things that go into ranking a website in Google – trying to manage them all internally can be a nightmare. We’re able to deliver the highest quality SEO service to our clients because we have a streamlined process allowing us to be hyper productive. That process is broken down into what we call the “4 Phases”.
There’s a million things that go into ranking a website in Google – trying to manage them all internally can be a nightmare. We’re able to deliver the highest quality SEO service to our clients because we have a streamlined process allowing us to be hyper productive. That process is broken down into what we call the “4 Phases”.
Each platform has it’s own SEO challenges, however some ecommerce platforms are far more forgiving than others. Woocommerce Vs Shopify there is no contest, Woocommerce wins the day hands down!
But does that mean Shopify is bad for SEO? Not entirely, it’s perfectly possibly to rank a Shopify site for SEO, but the tactics and time needed may have to be adjusted somewhat.
There’s a million things that go into ranking a website in Google – trying to manage them all internally can be a nightmare. We’re able to deliver the highest quality SEO service to our clients because we have a streamlined process allowing us to be hyper productive. That process is broken down into what we call the “4 Phases”.
We make no promises, any SEO person or agency doing so is lying to you – FACT! That said, we are confident, if we have all the things in place with you and your developers, that we can make substantial difference to your organic search visibility. Obviously different ecommerce platforms dictate what we can and can’t do, but with that, we have a positive mindset and know where to focus our energies on any given platform whether it being digital PR, Technical SEO, Content or any other combination of SEO strategies. Each ecommerce SEO campaign that we work in is custom built for the platform and the intended audience you need to be getting in front of.
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